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About the alliance
An alliance for hotels that would rather stay independent.
Vantage Independent Hoteliers Alliance Inc. operates the Vantage Hoteliers Alliance from Denver, Colorado. We were founded in 2017 to give independent boutique hotels the distribution tools that flags keep for themselves.
- Founded
- 2017
- Headquarters
- LoDo, Denver
- Led by
- Henrik LindemannDirector of Member Properties
What we do
We are an independent boutique hotel soft-brand consortium with three jobs:
- Direct-booking parity. Keeping your rates consistent across channels so the cheapest place to book is your own site. More.
- GDS chain-code representation. Listing members in Sabre, Amadeus and Travelport under a shared code. More.
- OTA commission recovery. Measuring what you pay and moving a share of it to direct. Try the calculator.
Who it’s for
Owner-operated hotels, mostly 40 to 150 keys, that have a point of view and don’t want to give it up. Smaller and larger properties are welcome to ask.
Who leads it
Henrik Lindemann is Director of Member Properties and the first call for any member. He works with owners and general managers on rate strategy, channel mix and contracts.
Contact
Vantage Independent Hoteliers Alliance Inc.
1624 Market St, LoDo
Denver, CO 80202
Membership: [email protected]
RevPAR and distribution: [email protected]